Specialty
Tourism marketing, tourist behavior, pricing, value, repurchase determinants, cruising and golf
Other Professional Experience
Cruise Director, Norwegian Cruise Line
Research Direction
Application of psychology and marketing principles in the context of leisure services. Specialty areas include the study of tourists' satisfaction, perceived value, loyalty and intentions to revisit.
Awards
Professor of the Year, RCRA; Travel Research Grant Award, TTRA; Most Outstanding Conference Paper, TTRA; Excellence in Research Award, RCRA; Holland American Line-Westours Research Award, ASTA
Personal Website
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