Selected Projects - Dr. Ulrike Gretzel
Semantic Structures Underlying International Travelers' Brand Image of Chinese Hotels. K. Wah Group Foundation. Co-Principal Investigator with R. Law. March 2008-February 2010.
Online Marketing Opportunities Evaluation. Principal Investigator. Elkhart County Convention and Visitors Bureau. August, 2008-February, 2009.
Representing and Communicating Tourism Experiences Through Travel Websites: A Study of the Role of Sensory Information and Narrative Design. Internal Grant. Hong Kong Polytechnic University. Co-Principal Investigator with R. Law. March 2007 - February 2009.
Documenting Community Histories in Hearne, Texas. Preserve America Grant for the City of Hearne. Co-Principal Investigator with T. Jamal and D. Jourdan. January 2007 - May 2008.
Padre Island National Seashore Malaquite Visitor Center Auditorium Project. Padre Island National Seashore. Co-Principal Investigator with T. Nishimoto and Y. Karasulu. August 2006 - September 2008.
RV Traveler Motivations and Preferences Study. BC Real Estate Foundation, Elkhart County Convention and Visitors Bureau, Tourism British Columbia, Northern British Columbia Tourism Association, Northern Rockies Alaska Highway Tourism Association, Tourism Dawson Creek. Co-Principal Investigator with A. Hardy, UNBC. May 2006 - March 2007.
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